Speed is how fast you deliver your words. It's measured in words per minute, but more importantly, it's the rhythm and intentionality of your speech.
What It Communicates
Rushed (120+ words/min): Anxiety, panic, nervousness, lack of preparation
Intentional (80-100 words/min): Confidence, groundedness, control
Too Slow (below 60 words/min): Uncertainty, condescension, lack of conviction
Why It Matters Most
Speed is the single most powerful foundation because it changes everything else. When you slow down, you automatically:
Lower your voice (breathing space)
Pronounce words more clearly
Give people time to absorb
Signal that you're in control
Real-world example: A woman pitching to executives rushes through her idea because she's nervous. Executives think: "Why is she rushing? Is something wrong with this idea?"
Same woman, same idea, intentional pace: Executives think: "She knows what she's talking about. I should listen."
The Cost of Rushing
When you rush:
People don't absorb your message (too fast to follow)
You sound unprepared or panicked
Your authority is undermined
You can't read the room (too focused on delivering)
People interrupt you (they don't think you're serious)
The Power of Intentional Pace
When you slow down:
People actually hear you
You sound confident
Your words have weight
You can pause and let ideas land
People listen instead of interrupt
Reference Videos:
Watch these two videos to observe real‑world examples of how speed of speech affects credibility, clarity, and emotional impact. Pay attention to how each speaker uses slow pacing to emphasize key ideas and faster pacing to transition or energize the audience.
Look at this content from Tawny Platis and see how speed of speech affects identity of the character, rhythm and intentionality.